DIGITAL MARKETING
UNION
BOOK DESIGN * BUSINESS CONCEPT * COPY WRITING * RESEARCH * COLLABORATION
For my thesis at SCAD, I developed a business plan for a concept named Union. The proposal entails a membership-based Wellness Center (Union) that seeks to provide individuals with a comprehensive approach to health by fostering a sense of community among like-minded individuals on their healing journeys. Through meaningful collaborations and expertise-sharing between practitioners, Union aims to expand knowledge on wellness and facilitate a positive energy exchange between members and professionals.
*This business plan was printed into a hard-cover book.
FOMO+SOCIAL MEDIA ADDICTION
RESEARCH * COPY WRITING * DECK DESIGN * DATA ANALYSIS * CONCEPTUALIZATION * GUIDELINES
Ten-week contextual research course focused on the effects of Social Media in a FOMO society. Primary and secondary research revealed Social Media addiction and anxiety relating to FOMO is prevalent in Gen Z. Research results were used to educate and prepare counselors, educators, and therapists to help subjects successfully manage this condition.
*A Lextant research certification was awarded to my group and I after this course.
HEADSPACE
CONTENT CREATION * CAMPAIGN EXECUTION * STRATEGY * SOCIAL AUDIT
Developed a campaign concept for Headspace that aims to help artists unleash their work's fullest potential by incorporating mindfulness into their creative process.
Executed during 24/7 Laundry Service Internship.
WONDER VALLEY
ART DIRECTION * PHOTOSHOP * COPY WRITING * STRATEGY
Developed an educational Instagram carrousel for the skin care brand Wonder Valley, so readers can understand how the brand’s ‘hero ingredient,’ Olive Oil, is produced and its benefits to the physical body.
ANDROID
CAMPAIGN STRATEGY * COPY WRITING * PHOTOSHOP * CONTENT CREATION
Developed a campaign strategy for Android’s Flip 4 to resonate with its ‘Tech-Trendy’ Gen Z and Young Millennial target audience based on given brief.
Executed during 24/7 Laundry Service Internship.
HERBIVORE BOTANICALS
ART DIRECTION * CASTING * RESEARCH * FILM * COPY WRITING * STRATEGY
Take the Time is a campaign that educates and inspires people about the importance of balanced rest breaks to enhance productivity and reconnect with the self. A video-based content was developed to visually portray this concept while incorporating the skincare brand Herbivore Botanicals as a part of the ritual.
Photography: Taylor Golda Models: Tamia Hankins & Jenna Matsumoto
Editor: Francisco Fontes